Visual and Logo Standards Guide
Establishing a visual identity involves more than just creating new logos.
We work with key stakeholders across both the Long Island and Brooklyn campuses to develop identities for specific areas of the institution. Graphic standards provide a sound, flexible structure for using logos, color and typography. Consistency is key in promoting the brand and logos; the St. Joseph's University logo cannot be doctored. It must have the proper color selections, be in the proper proportions and be used in appropriate contexts.