Webinar — Why “Yes, But…” Are the Two Most Expensive Words in Business

October 21, 2026
12:00pm ET
Virtual

Presented by Harvard instructor Susan Robertson.

Every day, we encounter opportunities to solve problems, make decisions, and create value. Yet when a new idea appears, our first instinct is often to focus on what is wrong with it, why it won’t work, or what potential problems it has. In fact, two seemingly harmless words can quietly shut down possibility before better thinking has a chance to begin. It is not because we lack imagination or good judgment. It is because our brains are naturally wired to detect risk, resist uncertainty, and protect what feels familiar.

In this engaging webinar, innovation expert and Harvard instructor Susan Robertson introduces GPSTM Thinking (Great → Problem → Solving), a practical, neuroscience-informed approach that interrupts those automatic reactions and creates space for better thinking. Through live demonstrations and real-world examples, you will discover how a simple shift in the way you approach problems and respond to ideas can lead to stronger solutions, better decisions, more productive collaboration, and greater adaptability at work. And bonus: you’ll probably find that the same shift improves how you approach challenges, conversations, and opportunities in your personal life too! When practiced consistently, GPSTM Thinking leads to Living in PossibilityTM.

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