WEBINAR — The Laws of Likability

October 8, 2026
12:00pm ET
Virtual

Presented by Bestselling author and executive coach Michelle Tillis Lederman.

In business, we are often told that technical expertise and strategic execution are all that matter. Yet research consistently reveals a simpler truth: people prefer to do business with, hire, buy from, and work with people they like. Despite its profound impact on career trajectory and team performance, the desire to be liked is frequently minimized or dismissed in corporate environments.

When you are liked, your ideas are heard, your authority is recognized, and you are viewed as inherently trustworthy and credible. High achievement isn't just about what you know; it happens at the intersection of deep expertise and authentic relational influence.

In this actionable webinar, executive coach and bestselling author Michelle Tillis Lederman breaks down how to leverage the Laws of Likability and cultivate the mindset of a true Connector. Moving past superficial networking tactics, Michelle reveals how infusing authenticity into daily interactions and adopting a giving approach builds an unshakeable foundation of trust. Whether you are leading a hybrid team, navigating complex workplace politics, or striving to expand your professional reach, this session provides a battle-tested blueprint to increase your influence, foster deeper engagement, and drive real business results.

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